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FRYD: Using AI to understand gardeners better

FRYD: Using AI to understand gardeners better

by Anamarija Tomičić | May 10, 2025 | Growers, News

A new partnership for smarter gardening What motivates gardeners? How much do they really know about soil? And what kind of content keeps them coming back? These are some of the questions we explored in a new collaboration between Hort2thefuture and the popular...
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This project has received funding from the European Union’s Horizon Europe research and innovation programme under grant agreement No 101157434.

The project is funded by the European Union and UK Research and Innovation (UKRI) under the UK government’s Horizon Europe funding guarantee, and with the support provided by the Ministry of Culture and Innovation of Hungary from the National Research, Development and Innovation Fund, financed under the 2020-2.1.1-ED funding Project no. 2020-2.1.1-ED-2024-00345).

Project coordinator:
Milena Micevski (CBS)
mmic.marktg@cbs.dk

Communications:
Richard Freeman (AEIDL)
richard.freeman@aeidl.eu

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