A global company with deep roots
Founded in Denmark in 1905, Pindstrup has grown into a world leader in professional growing media. The company supplies high-performance substrates to growers in more than 100 countries. With production sites in Denmark, Northern Ireland, Latvia, Spain, and Brazil, along with a global distribution network, Pindstrup is well equipped to deliver tailored growing solutions on an international scale.
Putting sustainability at the heart of horticulture
Sustainability is a core part of Pindstrup’s strategy. The company is investing heavily in developing alternatives to peat, including wood fibre, composted materials, and other organic inputs. At the same time, it supports responsible peatland management and restoration, recognising the need to balance production with environmental care.
As the horticulture sector begins moving away from traditional peat-based systems, Pindstrup is proud to be helping drive that transition. The company has set a clear goal to reduce its peat use by 40 percent by 2028. A major step in that direction was the opening of its third wood fibre plant in 2025, based at the Kongerslev factory in Denmark.
Investing in alternatives
Wood fibre has become a key raw material for Pindstrup and is now central to its peat-free product lines. The new facility ensures a secure and scalable supply of this sustainable alternative. Produced from PEFC-certified wood chips and powered by renewable energy, the wood fibre is helping Pindstrup offer more circular and environmentally responsible solutions to both professional growers and the retail market.
A shared mission with Hort2theFuture
Through the Hort2thefuture initiative, Pindstrup is working with researchers and growers to build a strong knowledge base for wood fibre-based, peat-free substrates. Over the next four years, this collaboration will involve detailed trials across a range of crop production systems. The goal is to combine scientific research, new technologies, and real-world growing experience to support the future of sustainable horticulture.